NPR The Salt: Should Hyping Edible Bugs Focus On The Experience Instead Of The Environment?
“Farming insects may be more sustainable than raising meat, but so far that hasn’t been quite enough to convince most Westerners to eat them.
Marketing them as delicious, exquisite delicacies, though? That might do the trick.
Current marketing tactics for eating insects tend to point out environmental and health benefits. But a new study published in Frontiers in Nutrition suggests it might be better to focus on taste and experience, such as highlighting how much dragonflies taste like soft-shelled crabs.”
Best food name ever: “Chocolate Chirp Cookies” for cookies baked with cricket flour.