Time: Inside Zelensky’s World.

“Outside Ukraine, Zelensky told me, “People see this war on Instagram, on social media. When they get sick of it, they will scroll away.” It’s human nature. Horrors have a way of making us close our eyes. “It’s a lot of blood,” he explains. “It’s a lot of emotion.” Zelensky senses the world’s attention flagging, and it troubles him nearly as much as the Russian bombs. Most nights, when he scans his agenda, his list of tasks has less to do with the war itself than with the way it is perceived. His mission is to make the free world experience this war the way Ukraine does: as a matter of its own survival.

He seems to be pulling it off. The U.S. and Europe have rushed to his aid, providing more weapons to Ukraine than they have given any other country since World War II. Thousands of journalists have come to Kyiv, filling the inboxes of his staff with interview requests.”

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